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Golf Australia Express : OTG Express 138
the GEAR Available now; RRP: $239; adidasgolf.com.au BOOST YOUR GAME ADIDAS ADIPOWER BOOST SHOES A DIDAS Golf has announced revolutionary BOOST cushioning technology is now available in golf footwear for the first time, highlighted by the new adipower Boost for both men and women. An industry-changing innovation, BOOST technology is designed to deliver maximum energy return, responsiveness and unparalleled comfort. Adidas’ innovative BOOST foam cushioning is comprised of thousands of TPU (Thermoplastic Polyurethane) energy capsules fused together by a high pressure steam moulding process. At their core, these capsules are the essence of the innovation; its function, storing and releasing energy efficiently throughout the swing and delivering maximum energy return as athletes perform. While traditional EVA foam hardens and softens dramatically when temperatures fluctuate, BOOST foam retains consistent cushioning and is incredibly responsive in both hot and cold conditions. Combined with a lace-in saddle, fit-sleeve tongue wrapping, external heel counter and a ‘Fitfoam’ sockliner, adipower Boost delivers a more precise, comfortable fit for all golfers. For extraordinary performance, adidas Golf conducted extensive player testing and results from force-plate testing combined with critical Tour player feedback for more than a year, incorporating key learnings and utilising revolutionary and Tour-proven ‘Gripmore’ technology in the shoe’s construction. For the first time, adidas Golf has placed Gripmore spikes of varying sizes, strategically locating them on the outsole to deliver improved and more efficient traction and stability where it’s needed most – the swingplane. World No. 5 Jason Day was first introduced to the shoe during testing last March, when he raved about the footwear’s aesthetic appearance, comfort and performance attributes. “When I first put them on, I immediately noticed how comfortable they were. I didn’t want to take them off,” Day said. “During the swing, the energy return is noticeable – as if you can feel the technology in action. I wanted to keep them the moment I saw them. They feel good, and look good, too.” The women’s adipower Boost features many of the same design properties and technologies as the men’s model, including BOOST midsole foam in the heel for energy return and a lace in saddle. Also similar to the men’s model, the external heel counter adds even more lateral stability and support of the foot and gripmore technology is placed in the same location on the outsole for instantly recognisable traction. OTG HEAR WHAT JASON DAY, SERGIO GARCIA & JESSICA KORDA HAVE TO SAY ABOUT ‘BOOST’ HERE
OTG Express 137
OTG Express 139