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Golf Australia Express : OTG Express 163
WE OFTEN hear commentators incessantly talk up women's golf, continually espousing what has become a patronising (and for mine, plainly inaccurate) view that the fairer sex have better touch around the greens than their males counterparts, and telling us time and again that the ladies game is in a very strong position. But, as uncomfortable as it might be, those claims simply do not stack up against real examination. Now before the histrionics begin, this is not a gender-based attack, rather an enquiry of why these myths are being peddled unchallenged. This, is a questioning of what can be done to further spread this great game rather than just ignore the giant elephant in the lockerroom. The seeming lack of public interest in the professional women's game – at least compared to the men's – intrigues and baffles me. Make no mistake, the elite women – particularly of the LPGA – are magnificent golfers. No one in their right mind could doubt that. And for the record, each and every one of them would towel me up over a round of golf if I had a dozen shots up my sleeve. What I find frustrating is we are currently in the heart of witnessing a once-in-a - generation career, being that of Lydia Ko. Yet the wunderkind wielding her Callaway sticks into the major history books won't generate as much fuss as Tiger Woods missing another cut. To me, that's ridiculous. What's worse is there is not really anyone to blame. The LPGA has clearly done everything it could to grow its brand, from a loosening of on-course attire to allowing fans better access to its stars, to joining forces with the Ladies European Tour and co- sanctioning a fifth major – the Evian Championship. And while those things have certainly helped increase the spotlight on the women's game, the Tour can hardly claim that the job is done. This is not a media-driven phenomenon either. The tournament TV viewing stats alone make a compelling case that the women's game is nowhere near as healthy as we're lead to believe. Granted, the viewing of women's majors is growing strongly year-on-year (80 per cent in some cases), but it is still far behind the men's majors, sometimes as much as 20 times in the USA alone, according to a KPMG report. For some reason, you, the golf viewers, just don't want to watch women's golf. That's OK. It's your perogative. But I still question why that continues to be the case. Is it because there's more field depth in men's events? Or have we been conditioned over time to watching male sports over female sports? Are there more relatable/interesting characters on the PGA Tour than on either the LPGA or LET? While I don't pretend to know the answers to these questions, I do know that those not watching the likes of Lydia Ko strut their stuff on the LPGA are genuinely missing out on a display of incredible talent. This week we'll see the best of Europe tackle the best ladies from the USA at the Solheim Cup. Question is, will you be watching? OTG the VIEW WHAT MORE CAN THE GALS DO? IT DOESN'T SEEM TO MATTER WHAT GOES ON IN THE WOMEN'S GAME, THE MEN'S VERSION ALWAYS SEEMS TO COME UP TRUMPS. by Damian Shutie OTG editor-in-chief Awarded #1 Overall Winner in the ‘2015 MyGolfSpy Most Wanted Driver Awards’ # 1 MOST WANTED DRIVER 2015 LEARN MORE
OTG Express 162
OTG Express 164