by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Golf Australia Express : GA Express 212
And while McIlroy is almost certain to win more majors before his career is through, when and where that will be is anyone’s guess. And therein lies Nike’s problem. For a company whose shoes and apparel adorns an almost unfathomable list of global sporting stars, Nike’s list of sponsored golfers is, well, kind of ordinary. Beyond Woods and McIlroy, there’s English quartet Paul Casey, Tommy Fleetwood, Ross Fisher and Tom Lewis, as well as Frenchman Romain Wattel, Italian young gun Francesco Molinari, Denmark’s Thorbjorn Olesen, Venezuelan Jhonattan Vegas and US foursome Tony Finau, Russell Henley, Brooks Koepka and Nick Watney. And, of course, lone female athlete Michelle Wie. Not too many majors victories there, nor the prospect of one any time soon. That stable pales in comparison to Adidas, which had Day, Dustin Johnson, Sergio Garcia and Jim Furyk on its books, among others, while shoemaker Footjoy has a truckload of players inside the top 50, including Adam Scott and Henrik Stenson. In a marketplace where the action off the course has been as noteworthy as the action on it, the biggest players in the equipment and apparel games are now rationalising their operations in one of the biggest shakeups the industry has seen. Externally, the Adidas-owned TaylorMade would appear to be a license to print money, with the aesthetic appeal of its drivers and the elite players who use them (Johnson and Day, among others) seemingly a marketing match made in heaven. However, that’s clearly not enough to ensure an adequate profit line, with Adidas now beating a hasty retreat from the equipment market after revealing earlier this year that it wants to sell its TaylorMade business, as well as smaller subsidiaries Adams and Ashworth. FOR A COMPANY WHOSE SHOES AND APPAREL ADORNS AN ALMOST UNFATHOMABLE LIST OF GLOBAL SPORTING STARS, NIKE’S LIST OF SPONSORED GOLFERS IS, WELL, KIND OF ORDINARY. 2 x Nights Accommodation in a 2 or 3 Bedroom Apartment 1 x Round of 18 Holes starting from: Relax, Stay & Play in the Bay! firstname.lastname@example.org 02 4916 4777 Subject to availability. Rates are for self-con- tained accommodation and based on four share only. Excludes all school holidays, public holidays & long weekends. Golf cart hire additional. per person Four Share $155 per person SIX Share $145
GA Express 211
GA Express 213