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Golf Australia Express : GA Express 217
“A lot of guys are probably realising that there’s no support in terms of a grey market, and secondly that they’re buying an inferior product.” Glass says that aside from the direct manufacturer intervention to disrupt the underground industry, the real measure of how far the tide has turned against counterfeit clubs is the changing consumer sentiment towards them. “Some people will openly say, ‘I don’t care it it’s counterfeit, I’m saving money’,” he says. “But what they need to understand is that it’s actually illegal. Bringing counterfeit product into Australia is illegal. The question they need to ask themselves is, ‘Well that’s fine, I want to be a tightarse and I’m happy to buy counterfeit because I’m saving some money ... but am I willing to risk breaking the law by bringing a counterfeit product into Australia?’” For many buyers who were once happy to fill their bag with cheapest possible product, no matter what the true cost, the answer is increasingly a resounding “no”. E • A variation in colouring is the easiest way to determine if a club is counterfeited. For example, many Ping irons are renowned for their distinctive dark grey colouring, whereas counterfeit versions are often produced in a more traditional light grey. • Other fakes might have different engravings than the legitimate clubs on which they’re based. • The most obvious difference is often the sound off the face, Glass says, which can be wildly different to a genuine club and points to the use of much cheaper materials and manufacturing processes. “The sound is easy to pick up. You can spot them a mile away from that point of view.” • Did your clubs ship directly from China? There’s a decent chance you’ve just bought counterfeits. • Ensure that the website from which you intend to purchase is identified as an authorised seller. Check for the name on the manufacturer’s website first. SPOTTING A FAKE Visit keepitreal.com for more information on counterfeit clubs.
GA Express 216
GA Express 218