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Golf Australia Express : Issue 8
FUTURE THE RICKIE ‘YUTAKA’ Fowler is a colourful character. That sentiment is echoed through his personality, dress sense, flashy style of play and his unique mix of Japanese and Najavo (Native American) heritage. While the 22-year-old Californian is not the hottest twentysomething at the moment— some kid called Rory is—he’s no doubt the brightest of a colourful bunch of future stars. Unashamedly himself, Fowler is not your conventional golfer. Nor has his rise to the PGA Tour been a lifelong ambition. The son of a motocross rider, Fowler looks equally comfortable flying over mounds of dirt as he does digging dirt from fairways. He’s fun, talented, self-deprecating and extremely marketable. So much so that even über-conservative golf company Acushnet saw reason to jump on the golfing prodigy. It signed a lucrative equipment deal in 2009 that would ensure Fowler used Titleist clubs for his start on Tour. While his major clothing sponsor Puma seems a logical fit for Fowler—fun, colourful and cool—capturing watch giant Rolex as another sponsor shows the power this 175cm American wields in the marketing world. There’s little doubt Fowler is a large part of golf’s future, and his carefree yet respectful approach to the game sits comfortably with most golf lovers. Here at OTG we wanted to highlight a character who’s bringing a new excitement and some much needed colour back to golf. BRINGING A NEW ENERGY