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Golf Australia Express : Issue 26
SAY WHAT? LETTER OF THE WEEK Sir Nick Faldo @NickFaldo006 Fans shouting TIGER on Rory’s follow thou!...how would you like that tweeps? Ian Poulter @IanJamesPoulter Some golf companies make me laugh, some1 add up the yardages they say u gain each time a new club comes out. Driver should go 900 yards then Luke Donald @LukeDonald Congrats @McIlroyRory enjoy the view! Anna Rawson @TheAnnaRawson Attended the alliance for children’s rights charity event in Beverly hills tonight... So amazed by the remarkable kids! tweets of the week TOTALLY AGREE with ‘The Business of Sexes’ article last week. The consumer ultimately dictates level of prizemoney and the fact is men far outweigh women in participation, TV ratings and thus amount of money they generate for the golf industry. Level of sponsorship and prizemoney is purely a business decision, not a gender one. Watching the Rory McIlroy press conference after his win at The Honda Classic, I couldn’t help but notice how every second question related to Tiger Woods and whether Rory was worried closing out his round. When will the Yanks get over themselves and realise Woods is not half the player he once was? —Roger G, via email Must admit I totally enjoyed watching the final round [of the Honda Classic] on Monday. Was good to see Tiger play some of his trademark golf and even better to see his true successor step up and knock him back down. Well done Rory. —Anne S, via email While I usually enjoy receiving OTG each week, I must admit I was a little annoyed to see you go down the path of putting ‘Tweets’ into your mag. Maybe I’m just being an old fart, but the poor English that’s getting published these days is a real problem. And when are you going to start giving us all some tips? —Jake C, via email THE LETTER OF THE WEEK WINNER RECEIVES A DOZEN DIXON GOLF EARTH BALLS VALUED AT $49.95 —Chris L, via email VIEW THE SO NOW it’s my turn to talk about prizemoney. You know, the disparity between paychecks on the men’s and women’s tours that Sam tackled in this column last week. We hear this argument a lot: That women are not remunerated on equal terms with men. And while that might still be the case in the corporate world—and I’m not qualified to make a judgment on that—in sport, it has very little to do with ‘doing the same job for less money’. First, for me this is not so much a debate about gender. Not even a little bit. Seeing the debate as a gender issue seems to me in itself sexist. No, this is a business debate. And golf is big business. Suggesting female golfers— predominantly those on the LPGA Tour—should be paid equally to the men on the PGA and European tours sounds like a just notion in this (painfully) politically correct world. But if we take the emotion out of the debate, we’re forced to acknowledge women’s tours simply do not generate enough money to pay their top exponents as much as the men’s tours do. Money in equals money out (or something like that). I hear the calls for sponsors to jump on board the gals and inject more funds. But these corporate giants are no less conspiring in their motives than the tours themselves. For sponsors, it’s simply a case of return on investment. Getting the biggest bang for their collective bucks, so to speak. The term ‘throwing good money after bad’ might be a tad strong in relation to women’s golf, but TV viewership, event attendances and corporate appeal are small on the LPGA and LET in comparison to the PGA and European tours. That’s a real shame as there’s plenty to get out of watching women’s golf. Truth is, the blame for this financial disparity rests with you and me—the golf followers. For whatever reason, more of us are likely to watch or attend a men’s golf event than a women’s one. That’s the stats speaking, not me. That’s where the money is in golf—with the numbers. And we, too, should not feel guilty for that being the case either. After all, this game is all about entertainment and each one of us will go and watch whatever fulfills our personal golf desires. If I prefer to watch a women’s event, it doesn’t make you less of a golf fan to rather watch the lads hit it out. In the end, this is simply a case of one business being bigger than the other. And I doubt we’d hear the cries of sexism quite so profoundly if the men’s tours were the ones struggling for coin. OTG THE BUSINESS OF SEXES The debate over ‘equal pay’ for women golfers is a sexist notion in itself, writes Damian Shutie. Photography by Evan Schiller golfshots.com Golf’s Unfolding Drama eBook now available for iPad! DOWNLOAD TELL US YOUR THOUGHTS *Ed’s Note: Thanks for the feedback Jake. We’ll be introducing a video tip to the mag shortly. Keep an eye open. And best of luck with the flatuence problem! ☺