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Golf Australia Express : Issue 47
ASOLYMPIC FEVER hits us again, golf as a sport is entering a golden era. Or at least it has a chance to. With the pinnacle of sporting exhibition on display in London over the next two weeks, it’s only reasonable that the minds of golf followers now start wandering towards Rio de Janeiro. That’s right, golf is less than four years away from its return to the Olympics, a mere 112 years since its last appearance at the Games. Little wonder the golf world is buzzing with excitement at the thought of its beloved sport again receiving international exposure, especially to potential growth pockets—pockets that could result in deep future investment into the sport. Ones that could ultimately lead golf into a golden era. Just think about it. Wider exposure of golf equals greater interest in it, which leads to increased participation. Increased participation means more courses and golf communities the world over. And the golf retail sector? Through the roof. Golf’s golden era starts with Olympic success and while it might seem a fairytale dream, dreams do come true at the Olympics. Of course, you’ll hear individual players speak of their dream to win an Olympic medal representing their country—and they would want that—but make no mistake about the push for golf’s inclusion at the Games; it’s more about growing the game globally than it is handing 2016: THE ROAD TO RIO With golf being reintroduced into the Olympic Games at Rio in 2016, the sport sits on the doorstep of a golden era of expansion. That is, if we don't stuff it up, writes Damian Shutie. COVER STORY THE
Issue 48—PGA Championship