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Golf Australia Express : February 2014
GEARING UP. ED’S WELCOME EDITOR-IN-CHIEF Damian Shutie email@example.com EDITORIAL TEAM Adrian Ballantyne Damian Shutie Mark Allen INSTRUCTIONAL EDITOR Mark Allen COURSE PHOTOGRAPHY David Scaletti davidscaletti.com.au CONTACT US EDITORIAL firstname.lastname@example.org ADVERTISING Noel Crowe email@example.com 0419 334 348 OTG Mag is produced and published by OTG Media Pty. Ltd © 2014 All Rights Reserved ABN 95 151 344 615 T HEY SAY a workman always blames his tools. It's true. We golfers always blame our clubs for that wayward drive or chunked chip. Yet as club technology continues to evolve and improve, our equipment excuses lose more and more credibility. Frustrating, huh? Club manufacturers spend milions upon millions of dollars in research and development of their clubs, before trademarking their latest designs with over- the-top names designed to 'wow' players with space-age sounding technology. You know what I mean: 'Now with our patented Whizbang Metallicus CoreTM' or 'Rapid Forged ComponentTM' or 'Dogs Bollocks ForgingTM'. You've probably worked out by now I'm sceptical of all the technological word trickery that often accompanies new releases. Seriously, we'd all be hitting 400-yard drives down the middle if we were to believe the last 10 years of 'longer' and 'straighter' claims. Yet with that said, it's difficult to argue clubs on the shelves today are not a far sight better than those from a decade ago. Believe it or not—marketing aside—there is a real upside to having better equipment in our bags. A better game. And fundamentally, that's all that really matters to us punters. As far as big product releases go, there's plenty around this month. We've listed the best of the new release products from drivers, fairways and irons, all the way through to bags and gadgets for the over-technical (and over technological) golfer. If you're in the market for new sticks (or just in the mood for some window shopping), check out our 18-page Game Changers guide. And as far as blaming your 'tools' from now on? Don't worry, there's still the caddie. Isn't that right, Rory? DAMIAN SHUTIE Editor-in-Chief firstname.lastname@example.org Twitter: @shooterOTG PHOTOGRAPHY BY YOUTUBE LOGO SPECS WEB on dark backgrounds on light backgrounds main red #CD332D R205 G51 B45 gradient bottom #6E0610 R110 G6 B16 white gradient top #CD332D R205 G51 B45 white gradient bottom #D5D5D2 R213 G213 B210 black gradient bottom #231F20 R35 G31 B32 black gradient top #3D3C3C R61 G60 B60 standard watermark stacked logo (for sharing only) standard watermark stacked logo (for sharing only) YOUTUBE LOGO SPECS WEB on dark backgrounds on light backgrounds main red #CD332D R205 G51 B45 gradient bottom #6E0610 R110 G6 B16 white gradient top #CD332D R205 G51 B45 white gradient bottom #D5D5D2 R213 G213 B210 black gradient bottom #231F20 R35 G31 B32 black gradient top #3D3C3C R61 G60 B60 standard watermark stacked logo (for sharing only) standard watermark stacked logo (for sharing only)