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Golf Australia Express : GA Express 178
v & TRU TITLEIST DT TRUSOFT BALL AVAILABLE FEBRUARY 6; SRP: $34.95 per dozen; titleist.com.au thegear A NATURAL progression within the golf ball landscape has seen Titleist add the new DT TruSoft to its line of balls, replacing the DT SoLo within the Titleist family in the process. For golfers who prefer a soft feel, the new DT TruSoft is the best performing ball in its class – a result of Titleist’s rigorous research and development and industry-leading manufacturing technologies. DT TruSoft features a new core and cover formulation engineered by Titleist R&D to deliver incredibly soft compression feel with impressive distance and short-game playability. “In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Titleist’s director of golf ball product management. “DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.” Titleist calls this ball the softest, best- performing DT model the company has ever made. Additionally, the DT TruSoft finds that crucial equilibrium between feel and performance. “We’ve balanced our core and cover combination to deliver a great feeling ball with performance on every type of shot,” said Matt Hogge, Titleist golf ball R&D’s director of product implementation. “When it comes to making low-compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green. There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short-game spin relative to those products. “We’ve learned a lot from our experience over the years with very low compression core technology, which we’ve used in the centres of our dual core products,” Hogge said. “We know how to make the formulations and manufacture them consistently, so that every DT TruSoft feels and performs the same every time you tee it up. We know that golfers depend on that consistency, from ball to ball and dozen to dozen.” While replacing the DT SoLo in the Titleist line, the DT TruSoft continues the heritage of the longest-running Titleist microbrand – affectionately referred to by golfers over the years as the “Red Box” Titleist. OTG SPECIFICATIONS >>
GA Express 177
GA Express 179